Digital activations

These are the influencer created assets for the #3stripesstyle campaign..  

#3stripesstyle was developed as a collaboration with ecom for our holiday shopping season.     Our objective was to drive to purchase and create awareness & brand momentum using the instagram API.     We hired influencers in fashion, style and sports to  "show us your style" and execute a video using adidas product.

The competition ran from Black Friday to Christmas @ adidas.com/go/3stripestyle on the #mygirls homepage.

Initiative was a huge success and connected to an additional 2.7 million viewers on instagram and 4 million on influencer blogs and channels like twitter, youtube, and tumblr.   Influencers were curated based on their following, creative style, and vertical sphere of influence.

**Official Honoree in the 18th Annual Webby Awards social category for Fashion & Beauty for #3StripeStyle. This honor was awarded to the top 10% of all work entered that exhibited remarkable achievement. 

Team:

Sr. Brand Marketing Mgr: Reggie Casagrande, Digital: Lisa Buco, IT lead: Andreas Boerner, Digital Manager: Jenny Ordnung, Producer: Bianca Medina

Influencers:  Rachel Ryle, Atiba Jefferson, Megan Cignoli, Jenah Yamamato,  Brooklyn Hawaii and McKayla Maroney.