Converse Influencer marketing

Influencer Marketing and seeding for pinnacle sat in my department so we developed mobile driven influencer programs that leveraged the social media and streetwear verticals and started building relationships with influencers within that space.     Our goal was to build relationships with trailblazers across both macro and micro influencers.  Our strategy was to garner social media storytelling that tied into the culture of launch for each activation in the voice and on the channel of the influencer.

We activated and integrated influencers across 3 strategic pillars to build relationships and garner advocacy:

-experiences & activations

-product design consultation

-content creation & social