Sport Performance

Before i worked in brands i was a creative.    Shooting photography for ten years, art direction for skate and streetwear brands and styling celebrities and athletes.     I take that knowledget and passion to the street now combining it with my brand and marketing expertise.     Its all connected.

In 2014 adidas  decided to focus our strategy more on training and performance driven messaging.     These images were created as part of the digital consumer experience and started a collaboration between the training, running and micoach (digital sports) categories.  My team ideated and creative directed all the concepts and executions with a variety of cross functional teams and creative vendors.  Many of these athletes are brand assets like Ewa Chodokowska, Lena Gerke and Brent Calloway.