My story

My story

I spent the nineties working in advertising,  traveling back and forth from NYC to LA during the action sports explosion.   Before I started in the agency and brands,   I was taking pictures and art directing for skate + streetwear brands.   Working with hip hop artists and styling cool athletes developed my passion for blending youth culture and sports with streetstyle.      I suppose I was born with the entrepreneural spirit, but that was before you called it that and could earn a living with an iphone. 

Balancing strategy with creative has always been part of my marketing mixtape.    I love creating agile communities and teams that work together towards mutual goals.  My passion is engaging + exciting consumers with culturally relevant stories, alliances and visual narratives that push innovation and connections.    

e: reggiecasagrande@me.com


m: 617.639.4037