I spent the nineties working in advertising, traveling back and forth from NYC to LA during the action sports explosion. Before I started working on the client side, I was taking pictures and art directing for skate + streetwear brands. Working with hip hop artists and styling cool athletes developed my passion for blending youth culture and sports with street style. I suppose I was born with the entrepreneurial spirit, but that was before you called it that and could earn a living with an iPhone.
Balancing strategy with creative has always been part of my marketing mixtape. I love creating agile communities and teams that work together towards mutual goals. My passion is engaging + exciting consumers with culturally relevant stories, alliances and visual narratives that push innovation and connections.