Reggie is a cultural marketer with 15+ years brand experience in the youth culture consumer lifestyle space. Balancing integrated marketing, strategy, communications and creative across streetwear, fashion, and sports verticals. Known for conceptualizing and driving fully integrated brand experiences that are visually led, digitally focused, deeply immersive and emotionally resonate. Process & solutions oriented mindset with the ability to build, manage and mentor teams that deliver 360 projects implemented across multiple channels & regions. Change agent at the intersection of culture, community and commerce with a proven track record of amplifying brands & initiatives, creating innovative mobile campaigns & experiences, and developing compelling marketing programs that drive awareness, advocacy and growth.
• Integrated marketing mgmt (strategy, insights, ideation, planning, experiences)
• Brand strategy (vision, values, mission, consumer, positioning, insights, kpi's)
• Influencer and High Touch Marketing (connector, communicator, strategy and integrated mgmt)
* Collaborations and Partnerships (connector, activation and integrated management)
* Creative ideation, development, & execution for 360 seasonal storytelling with digital focus
• Retail marketing , pop ups, events, trade shows and activations
* Contract negotiation (scope, usage, rights, royalties, fees)