Cross channel films
adidas Women #mygirls Tornado Riders
we searched the world for an authentic bike polo tribe and found Jesse and her team mates in east London. Director: Kanya McMahon CD: Reggie Casagrande Producer: Bianca Anton Production co: 24 productions agency: internal
ADIDAS WOMEN | #mygirls | Dance New York City starring Elia Valles. shot at Peridance studios East Village. Director: Kanyessa McMahon Producer: Emilie Muller CD: Reggie Casagrande
adidas Women #mygirls North Shore Girls
Meet six ladies making a name for themselves on the Hawaii surf scene. Director; Kanya McMahon CD: Reggie Casagrande Production Director: FX Productions Hawaii Creative Shoot Producer: Mirja Koch
adidas snowboard with Helen Schettini
Helen Schettini - boarder without bounds. She does what would make any normal human flinch in fear, standing on the edge of a white precipice with her feet strapped to a board...then jumping off. Her sport is backcountry snowboarding: a hard-core, risky and dangerous pastime. How does she keep up? Director: Sweatpants Media Agency: Chiat Day Creative Director: Reggie Casagrande Shoot Producer: Sam Cox Agency Producer: Catherine Fishback Asset: Helen Schettini
adidas Women #mygirls Trailblazers
Meet Kristen, a college student from Oahu who goes running with her friends for inspiration, fitness and fun. Director; Kanya McMahon CD: Reggie Casagrande Production Director: FX Productions Hawaii Creative Shoot Producer: Mirja Koch
adidas women #mygirls | Rock Rebels with climber Sasha DiGiulian
Climber Sasha DiGiulian, US National Rock Climbing champion, also finds her rock through her friends. Director: Kanyessa McMahon Producer: Emilie Muller CD: Reggie Casagrande
Before i worked in brands i was a creative. Shooting photography for ten years, art direction for skate and streetwear brands and styling celebrities and athletes. I take that knowledget and passion to the street now combining it with my brand and marketing expertise. Its all connected.
From 2012-2015 I worked on building the women's brand initiative and traveled all over the world to tell stories and make films from a woman's perspective. I worked as the lead creative on all our motion and womens content from brand. Always from a girl's perspective, the films are set in the context of sport and built around a "tribe" concept. I made an effort to hire female writers and directors whenever possible to enhance the womens perspective and love collaborating with large teams.