Reggie Casagrande is an integrated marketing expert with extensive strategy, brand development, activation and communications experience. She has spent the last decade building energy, athlete + entertainment influencer programs that drive community & business growth, perfecting the drop collaboration model & connecting brands to culture.   Her unique skillset includes coming up as a Creative who transitioned into Strategy as she moved up the corporate ladder.    She has worked in both global and key regional roles for large matrix organizations, activating communities that drive growth and relevance for brands.

Her peripatetic childhood growing up abroad as a third culture kid, was her inspiration for becoming a cultural marketer.      Her professional journey started in  early 2000's NYC as a streetwear photographer  & art director working with athletes & hip hop artists which developed her passion for blending youth culture and sports with street style.

She is currently in charge of Global Marketing Strategy for Oakley Luxottica and works with some of the world's top athletes & influencers.    She has worked as Chief Marketing Officer for streetwear brand Melody Ehsani, as Senior Brand Marketing Director, for Adidas, Converse, and WarnerMedia overseeing integrated Marketing, strategy, brand creative, and developing entertainment marketing programs.  

She built her eCom mobile experience skill set running all integrated Marketing for youth culture retail-tainment platform NTWRK as Senior Director of Marketing.  Throughout her journey, she has held agency roles including Chief Marketing Officer and co-founder of consulting agency MC2000 studio, where  she has worked with clients: Pepsi, Electronic Arts, Nike, Reebok, Live Nation, Adidas, Stussy, Maserati, Herschel, Syng, & Futura brands.  

At the heart of it all, she is passionate about mentorship, diversity and inclusion, and donates time pro bono to work with charities supporting BIPOC entrepreneurs.  She has driven strategic women's initiatives for major brands that deliver growth, advocacy and revenue and is passionate about the women’s conversation in streetwear and other male dominated industries.